![]() Lionsgate has declined to comment on the leak of the film. Eastern, according to piracy-analytics firm Excipio. Illegal downloads of “Expendables 3” clocked in at 1.89 million as of Tuesday at 6 p.m. “But the main effect is (piracy) hurts sales.” “There might be people who pirated the movie and will go see it anyway - I’m not disputing that,” said Michael Smith, a professor of information technology and marketing at CMU’s Heinz College school of public policy, and one of the report’s authors. Indeed, pre-release piracy of this kind has a particularly harmful effect on box office, according to a study by Carnegie Mellon University researchers. On average, movies that are leaked before theatrical debut have 19% lower box-office revenue compared with titles pirated after theatrical release, the study found. However, studies indicate that this isn’t true: Piracy is decidedly not an effective promotional tool.ĮARLIER: ‘Expendables 3’ Leaks Online, Pirated Copy Downloaded 189,000 Times in 24 Hours “Maybe one leak will change the industry, maybe it won’t. “I’m already counting down the days until I can see it in Imax,” he wrote. The “two-plus hours of near-flawless action porn” is tailor-made to be seen on the bigscreen, so the illicit copies floating around on torrent sites will only drive up ticket sales, in Pierce’s estimation. “Leaking a month before its release might just be the best thing that ever happened to ‘The Expendables 3,’” wrote The Verge’s David Pierce, who admitted he downloaded and watched a copy of the movie. 15? Some argue that piracy, in this case, could be a big win for Hollywood. ![]() There have already been nearly 2 million illegal downloads of the film so far, with its theatrical debut still 16 days away.Ĭould this - counterintuitively - actually be a boon for the movie’s distributor, Lionsgate, and put more butts in theater seats when it bows Aug. A pirated copy of Sylvester Stallone-starrer “ The Expendables 3” hit the Internet last Wednesday.
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